Curl Shampoo 

Virtue's Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Color-safe, paraben free, gluten-free, vegan.

Alpha Keratin 60Ku:

Alpha Keratin 60ku is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage.

Key Ingredients: 

Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.

Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.

Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.

Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.

Free Of:

Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Our brand if free of sulfates, parabens, Phthalates, synthetic colors and dyes. Gluten free. Cruelty Free. Vegan.