Virtue is the first and only hair care line made with Alpha Keratin 60 ku, a biotech born protein that repairs all hair types and texturizes naturally, instantly, and forever.
"Once upon a time, a biotech company used human keratin protein to heal the skin of wounded soldiers. Now, we use that protein to give you your best hair humanly possible. Explore our collection of products - all made with our patented Alpha Keratin 60ku®" -Virtue Labs.